Now that you have determined if you want an announced or unannounced blog post series it’s time to get everything started.
- Announced Blog Post Series
Below is an example of the format I use to announce a blog post:
Now that you have the basic table code you can decide where and how you would like to implement it into your blog. I currently have two weekly blog post series: Sara’s Sunny Sundays and Tai Chi Tuesdays. Blog Post Series are actually quite popular, look at ShoeMoney he has Free Shirt Fridays. Which has been a huge success for him and his sponsored free t-shirts to help advertise. Now that you have setup the above code, it’s time to create a category to put your blog series in.
Like we described before blog post series are different than categories, but in essence your blog post series needs to be put somewhere. So what better place then it’s own category? Above in the code you will see the link which says “Blog POST Series Category” which is where you would insert the category you have just created.
- Unannounced Blog Post Series
There are a few directions you can go with unannounced blog post series, since they are unannounced you are never bound to that topic on any certain day. On the flip side say you have 4-5 days where you want to talk about a topic but it’s just spree of the idea/moment for this week you would create an unannounced blog post series. I currently just had something to this affect with my string of “ezine article marketing tips” post sequence.
Article Marketing Traffic Series
Weblog and Blogging Tips Series
Figure for everyday that I spoke about Article Marketing I would add the link to the new post to that page. Now whenever someone reads that post they will be able to find all the posts which were created after it, in the form of an unannounced blog post series.
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There are a few ways to use blog post series to your advantage. There are also many ways to market your blog series, acquire new RSS subscribers, and build long term high ranking keywords with blog series. Blog series allow you to effectively market related keywords, to the series, over and over again. Blog Series are also great ways to get traffic to your site through articles and press releases. As such I thought I would start off by mentioning there are a few ways to setup an effective blog series.
A blog post series does two things for you, as a site/blog owner, it keeps you focused on a certain topic which appeals to your readers and it drives targeted traffic to your site for that topic, via keywords. As you know on Nurture Your Wealth, we currently have two weekly blog post series, and many other unannounced blog post series. Just recently, Nurture Your Wealth featured 4-5 days worth of posts on article marketing with ezine articles, which included some article marketing tips, how to rewrite articles, and do’s and dont’s for article marketing. In correlation to that we host two weekly health related series, Sara’s Sunny Sundays which explains her “Completely Rich Lifestyle”, and we have Tai Chi Tuesdays which will teach you everything Tai Chi/Taiji.
The main thing when setting up an effective blog series is to determine if it will be announced or unannounced. Announced means you will blatantly state that that post is part of a series. Unannounced will take the shape like my blogging tips, What is a Weblog, which focused on the same topic but wasn’t added into a weekly rotation.
More to come + examples tomorrow so stay tuned!
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Categories: Blogging Tags: article marketing, blog post, blog post series, Blog Series, blog tips, blogging tips, completely rich lifestyle, keywords, long term high ranking keywords, nurture your wealth, Sara's Sunny Sundays, Tai Chi, tai chi tuesday, taiji, weekly health related
Is Article Marketing Quality or Quantity?
- To answer simply, both. Now that we can get past some simple writers block, how many articles should you publish a month, a week, or a day? This is a very common question and of course there is no definitive answer, it all depends on how much you want your articles to do for you. Articles have the possibility of being seen by hundreds to thousands of readers every month. Paid article submissions may be seen by more individuals then free ones, but it is sometimes hit or miss. Knowing that your articles can be seen by hundreds and thousands of readers you want your content quality to be on point.
I have found that publishing 5-10 articles weekly usually 5, sometimes 10, keeps a consistent flow of traffic coming to my site listed in my author resource box.
Here’s an example in December: I published 7 articles, and submit 12 free press releases for one of my sites. It was a highly targeted niche and I was sure to make my titles/keywords in the article relevant to my sites keywords. That end of the month and the beginning of January I saw an increase in traffic by 35% of my previous stats. 13% was directly from articles/press releases. 35% increase in traffic was huge for me, even more surprising was that 13% only reflected December and January. This past month in February, those same 19 publications brought in 480 unique visitors, which equaled to 2,500 pages viewed.
My results were small in comparison to some article marketers. Some people write and publish 10-20 articles a day and can build their traffic like crazy. The articles aren’t all “excellent” but they aren’t crap either. My advice to you is sit down everyday, look at your ideas in your idea notebook. Just start writing about that idea, make it a habit every morning or every night to write and publish 1 article and you will be at 7 a week. This will increase your traffic and SEO exponentially.
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Article Writing Tips – Keep your content original!
- Our last post here at Nurture Your Wealth was about Article Marketing, and how you can get easy, simple traffic from articles. That’s all fine and dandy if you have articles to post, but what happens when you reach writer’s block?
First of all, I suggest you think about placing articles into two categories:
1- Article is trying to sell something directly or indirectly.
2- Article is a how to, trying to teach, informational.
Once you can figure out which you are trying to right you need to think about ways to beat writer’s block. Not having any idea’s for content can be a huge issue and although we are talking about article marketing the same thing applies for blog posts and press releases. The first tip and the one that has influenced me the most is keep a pen and paper handy at all times. Anytime you think of a category, title, keyword, topic, and/or idea jot it down. I have about 82 ideas so far in one notebook on topics/keywords I would eventually like to touch upon, which at minimum is 82 days worth of blog posts for me.
Now you may be thinking well that’s great, but I don’t have any ideas. Let’s go back to basics:
1- Selling/Promoting something
2- Teaching/How-to
- 1- Selling/Promoting Something
The first thing you need to look at is what are you selling/promoting. That alone equals 1-2 paragraphs (100-250 words).
Second, Who is selling it, what they stand for(vision & mission), and facts about the company. Another 1-2 paragraphs (100-250 words).
Finally, Call to Action / Reasons to buy now, from you / Why they can’t live without it. 1 paragraph (short and to the point!).
- 2- Teaching / Informational / How-To
Teaching/Informational is even easier.
1- State topic, and briefly describe 3-5 main points (1 paragraph).
2- Main Point 1 + describe
3- Main Point 2 + describe
4- Main Point 3 + describe
5- Cite some helpful sources (3-5 links)
6- Describe sources if needed
7- Restate your original stuff / conclusion
Your article is now 4-7 paragraphs long – and is ready to be published. It’s important to remember to use original content.
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