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Creating an effective Vision and Mission Statement!
• It is my firm belief that every company, big and small, should have a vision statement and mission statement. These two statements are just as important as your short and long term goals. Having a vision and mission statement will actually help you in creating your goals and building a stronger, healthier, and more profitable future.

What’s the difference in a Vision vs Mission Statement?
• Vision Statement
  To summarize, a vision statement is a passage of text which explains what your company hopes to become. This could be in relation to the community, in relation to the internet, or in relation to the world. A vision statement also serves the purpose of being a striving point towards your company’s future. Your company in effect is building towards your vision of yourselves. You need to keep your vision in view when creating goals to keep on track.
  Length of Vision Statements:
  Short Vision Statements have the benefit of being easily remembered. “I want my company to be the leading resource for Operating Systems in the entire world.” This would be an example of what a Microsoft or Mac type company could/would have for a short vision statement.
  Long Vision Statements are also beneficial in the sense that they are more detailed and can keep you on track. “I want my company to be the leading resource for Operating Systems in the entire world, while being cost efficient, paying fair wages, and being eco-friendly to the environment.” A Long Vision Statement would usually be a few paragraphs/pages but you get the general idea. Basically you take a short vision statement and extend the length of it with conditions/more visions.
• Mission Statement
  A mission statement is an explanation of what your company exists to accomplish, what your company currently offers, and how it offers it. It alludes to the objectives and purpose of your company, and tries to continue working for that purpose. Here is a quick example of an idea to mapping out your mission statement. Think of law enforcement or the army, their mission is to protect and serve. Sometimes the army is given a mission to save civilians from a specific building and they will do everything in their power to accomplish that mission. I feel that a company should have something to that degree within their mission statement. A clear defined purpose and motive to an objective to accomplish for the company.

Invest in your company’s Vision and Mission Statement

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