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Converting Articles into Blog Posts: Do’s and Dont’s Pt.2
• Topic: Converting Articles into Blog Posts – Converting Blog Posts into Articles
•  Last post, Article Marketing your Blog Posts we talked about what you definitely shouldn’t do when trying to rewrite articles and blog posts, then effectively marketing them. I need to mention one thing: Don’t Steal Other Peoples Work! It will catch up to you very, very quickly. The following methods I’m going to talk about are manual rewriting techniques I learned in my Writing 307 course, while pursuing my baccalaureate degree. While rewriting articles it’s important to focus on 3 things: the overall message, related keywords, proper grammar and citation.
  
     The Overall Message of your blog post/article(content) needs to remain the same. If you were previously talking about “How to Make Money Blogging with Adsense” your overall message should be so, it shouldn’t be completely off base like, “Blogging with Adsense Makes Money”. This is a common flaw when rewriting articles, people think they can rearrange words without breaking the meaning of the overall message. Here would be a better title which is similar but not the same, “Adsense Helps YOU Make Money Blogging, Learn How”. Since your title and h2/h3 is your most important part of your content its important to have your overall message effectively conveyed. In addition to this your title, h2/h3 tags should have your related keywords as well.
  
     Related Keywords vs Exact Keywords – This can be a double edged sword, some people say exactly the same keywords some say related. Here is what I say, related keywords. Logically, if you have a good PR for a certain keyword already, “Article Marketing with Ezine Submissions”, why would you continue to publish with that keyword to create competition against yourself. Now I’m not saying create keywords and forget about them but slightly change them, “Marketing with Ezine Article Submissions.” It’s reworded yes, but to Google its a new key phrase which can and would be searched.
  
    Say you are rewriting a long article it’s important to focus on grammar and structure just as much as if you were writing new content. The content should flow freely onto the screen, and should not seem forced. One of the main issues with article rewriting programs is the lack of grammar and structure which the programs fail to address.
• Here is a quick tip which can and will help you when you need to rewrite an article/blog post.
  1- Print out the original
  2- Jot down keywords from original – create related keywords for the rewrite
  3- Summarize the overall message of the original, don’t copy any sentences from the original.
  4- The Summary you just created above is your first paragraph, now expand while inserting the keywords you created in step 2.
  5- Conclude the article with a summary of the new article/post.
  
    I personally create/write/rewrite all of my articles, blog posts, keywords, titles, tags, topics, ideas in a notebook. I print out the original read it over, summarize it. Then put it away and begin to expand on the summary with the new keywords.

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