Converting Articles into Blog Posts: Do’s and Dont’s Pt.2
- Topic: Converting Articles into Blog Posts – Converting Blog Posts into Articles
- Last post, Article Marketing your Blog Posts we talked about what you definitely shouldn’t do when trying to rewrite articles and blog posts, then effectively marketing them. I need to mention one thing: Don’t Steal Other Peoples Work! It will catch up to you very, very quickly. The following methods I’m going to talk about are manual rewriting techniques I learned in my Writing 307 course, while pursuing my baccalaureate degree. While rewriting articles it’s important to focus on 3 things: the overall message, related keywords, proper grammar and citation.
The Overall Message of your blog post/article(content) needs to remain the same. If you were previously talking about “How to Make Money Blogging with Adsense” your overall message should be so, it shouldn’t be completely off base like, “Blogging with Adsense Makes Money”. This is a common flaw when rewriting articles, people think they can rearrange words without breaking the meaning of the overall message. Here would be a better title which is similar but not the same, “Adsense Helps YOU Make Money Blogging, Learn How”. Since your title and h2/h3 is your most important part of your content its important to have your overall message effectively conveyed. In addition to this your title, h2/h3 tags should have your related keywords as well.
Related Keywords vs Exact Keywords – This can be a double edged sword, some people say exactly the same keywords some say related. Here is what I say, related keywords. Logically, if you have a good PR for a certain keyword already, “Article Marketing with Ezine Submissions”, why would you continue to publish with that keyword to create competition against yourself. Now I’m not saying create keywords and forget about them but slightly change them, “Marketing with Ezine Article Submissions.” It’s reworded yes, but to Google its a new key phrase which can and would be searched.
Say you are rewriting a long article it’s important to focus on grammar and structure just as much as if you were writing new content. The content should flow freely onto the screen, and should not seem forced. One of the main issues with article rewriting programs is the lack of grammar and structure which the programs fail to address.
- Here is a quick tip which can and will help you when you need to rewrite an article/blog post.
1- Print out the original
2- Jot down keywords from original – create related keywords for the rewrite
3- Summarize the overall message of the original, don’t copy any sentences from the original.
4- The Summary you just created above is your first paragraph, now expand while inserting the keywords you created in step 2.
5- Conclude the article with a summary of the new article/post.
I personally create/write/rewrite all of my articles, blog posts, keywords, titles, tags, topics, ideas in a notebook. I print out the original read it over, summarize it. Then put it away and begin to expand on the summary with the new keywords.
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Categories: Advertising Tags: article marketing, article rewriting, converting articles, converting blog posts, exact keywords, keyword, keywords, make money blogging, Make Money Online, manually rewrite articles, related keywords, title
Is Article Marketing Quality or Quantity?
- To answer simply, both. Now that we can get past some simple writers block, how many articles should you publish a month, a week, or a day? This is a very common question and of course there is no definitive answer, it all depends on how much you want your articles to do for you. Articles have the possibility of being seen by hundreds to thousands of readers every month. Paid article submissions may be seen by more individuals then free ones, but it is sometimes hit or miss. Knowing that your articles can be seen by hundreds and thousands of readers you want your content quality to be on point.
I have found that publishing 5-10 articles weekly usually 5, sometimes 10, keeps a consistent flow of traffic coming to my site listed in my author resource box.
Here’s an example in December: I published 7 articles, and submit 12 free press releases for one of my sites. It was a highly targeted niche and I was sure to make my titles/keywords in the article relevant to my sites keywords. That end of the month and the beginning of January I saw an increase in traffic by 35% of my previous stats. 13% was directly from articles/press releases. 35% increase in traffic was huge for me, even more surprising was that 13% only reflected December and January. This past month in February, those same 19 publications brought in 480 unique visitors, which equaled to 2,500 pages viewed.
My results were small in comparison to some article marketers. Some people write and publish 10-20 articles a day and can build their traffic like crazy. The articles aren’t all “excellent” but they aren’t crap either. My advice to you is sit down everyday, look at your ideas in your idea notebook. Just start writing about that idea, make it a habit every morning or every night to write and publish 1 article and you will be at 7 a week. This will increase your traffic and SEO exponentially.
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Article Writing Tips – Keep your content original!
- Our last post here at Nurture Your Wealth was about Article Marketing, and how you can get easy, simple traffic from articles. That’s all fine and dandy if you have articles to post, but what happens when you reach writer’s block?
First of all, I suggest you think about placing articles into two categories:
1- Article is trying to sell something directly or indirectly.
2- Article is a how to, trying to teach, informational.
Once you can figure out which you are trying to right you need to think about ways to beat writer’s block. Not having any idea’s for content can be a huge issue and although we are talking about article marketing the same thing applies for blog posts and press releases. The first tip and the one that has influenced me the most is keep a pen and paper handy at all times. Anytime you think of a category, title, keyword, topic, and/or idea jot it down. I have about 82 ideas so far in one notebook on topics/keywords I would eventually like to touch upon, which at minimum is 82 days worth of blog posts for me.
Now you may be thinking well that’s great, but I don’t have any ideas. Let’s go back to basics:
1- Selling/Promoting something
2- Teaching/How-to
- 1- Selling/Promoting Something
The first thing you need to look at is what are you selling/promoting. That alone equals 1-2 paragraphs (100-250 words).
Second, Who is selling it, what they stand for(vision & mission), and facts about the company. Another 1-2 paragraphs (100-250 words).
Finally, Call to Action / Reasons to buy now, from you / Why they can’t live without it. 1 paragraph (short and to the point!).
- 2- Teaching / Informational / How-To
Teaching/Informational is even easier.
1- State topic, and briefly describe 3-5 main points (1 paragraph).
2- Main Point 1 + describe
3- Main Point 2 + describe
4- Main Point 3 + describe
5- Cite some helpful sources (3-5 links)
6- Describe sources if needed
7- Restate your original stuff / conclusion
Your article is now 4-7 paragraphs long – and is ready to be published. It’s important to remember to use original content.
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